The Eden Alternative Partners with Leading Employee Engagement Technology Firm Brand Integrity

New partnership reflects The Eden Alternative’s commitment to elevated care and culture change


Rochester, NY – June 28, 2017: The Eden Alternative, an educational non-profit that provides consultation to care providers, is partnering with employee engagement leader Brand Integrity, in a move designed to create a culture of high engagement among care providers, and strengthen quality of care in the process.

With employee engagement becoming a topic of increasing interest to companies in recent years, particularly those in the assisted care space, the partnership with Brand Integrity is an ideal fit. The decision to bring Brand Integrity on board comes from The Eden Alternative’s approach to providing assisted care, which calls for a shift from institutional models of care, to person-directed care.

The alliance will leverage Brand Integrity’s expertise in employee engagement by making its employee engagement software platform available to members of the Eden Registry – a dedicated group of change agents committed to transitioning to the person-directed approach.

The crux of our work at The Eden Alternative is this idea of ‘creating home,’” says Chris Perna, President & CEO of The Eden Alternative. “A person-directed culture of care cannot exist without ongoing, active engagement of employees, and Brand Integrity offers a user-friendly, virtual gathering place where employee teams can recognize each other’s successes daily and learn by example.”

Designed to meet the unique needs of each client, Brand Integrity’s employee engagement platform provides real-time, data-driven knowledge that can help companies achieve better employee and resident and family satisfaction, build meaningful relationships, reduce turnover rates, and improve the bottom line.

“The Brand Integrity platform helps senior living employees better understand the value and impact of their every day activities, explains Patrick Ahern, vice president of strategic partnerships at Brand Integrity. “And, the data generated from the platform gives leaders insight into how employee engagement can drive positive outcomes and create meaningful, lasting culture change.”

To learn more on The Eden Alternative or Brand Integrity, visit their websites at and, respectively.


About The Eden Alternative: The Eden Alternative is an international, nonprofit 501(c) 3 organization that provides education and consultation for organizations across the entire continuum of care.  As a person-directed care philosophy, it is dedicated to creating care environments that promote quality of life for Elders and those who support them as care partners. Research has shown this leads to improved quality of care and higher rates of satisfaction for everyone involved, while also benefitting the bottom line.

About Brand Integrity: Brand Integrity is an employee engagement technology and consulting company that helps businesses build the right environment for employee engagement, driving measurable and sustainable culture change.  While just 33% of the national workforce is engaged at work, the average among Brand Integrity’s clients remains at 91%. Since 2002, the company has helped hundreds of clients across 25 industries disrupt the way they approach employee and customer engagement to enable them to overcome barriers, reduce workplace stress, and become more profitable.  For more information, visit