Rochester-based Brand Integrity Hires Leaders in Sales and Marketing
May 1, 2016

Brand Integrity is pleased to announce the hiring of Kathryn Aspromonti as vice president of enterprise sales, and Erin DiVincenzo as vice president of marketing.

Aspromonti is a sales executive with over 20 years of experience in enterprise-level sales and sales leadership. She has experience in financial, health care, education, and software industries, and brings a consultative, solutions-oriented approach to her clients. Aspromonti is responsible for developing new business opportunities across all verticals.

DiVincenzo will manage strategic and digital communications and public relations, as well as execute the strategic marketing initiatives for the organization. DiVincenzo brings over 20 years of experience in marketing and advertising.

According to Patrick Ahern, senior vice president of business development, the two hires reflect the company’s new emphasis on growth. “We recently completed a major upgrade of the Brand Integrity Platform,” Ahern explained. “We are now in a position to help even more organizations improve and measure their culture, and create an even better place to work.”

Brand Integrity, founded in 2002, is an employee engagement company that helps businesses build the right environment for employee engagement, driving measurable and sustainable culture change. Brand Integrity has helped hundreds of clients across 25 industries disrupt the way they approach employee engagement, enabling them to overcome barriers, reduce workplace stress, and become more profitable.