The Bonadio Group helps clients improve corporate culture, business outcomes through services from Brand Integrity

ROCHESTER, N.Y., January 17, 2018: Clients of The Bonadio Group now can get consulting services and software systems that enable them to improve employee engagement and increase business results. The new offering is the result of a joint venture between Bonadio, Upstate New York’s largest independent provider of accounting, consulting, and financial services, and Brand Integrity, an employee engagement software and consulting company.

In their daily accounting, auditing, and consulting work, Bonadio client-service professionals will assess clients’ needs for improvements in culture, which can be directly linked to the financial performance of an organization.

“In our role as trusted advisors, we often see the symptoms caused by disengaged employees,” said Bruce Zicari, The Bonadio Group’s Rochester office managing partner. “These symptoms show up on the balance sheet in the form of costs related to high turnover, absenteeism, customer churn, workers’ compensation costs, and more. This new joint venture gives us a powerful tool kit to help clients better manage their culture so that it becomes a business asset, rather than a liability.”

The drive to track employee engagement has become increasingly important, as workplace culture studies have demonstrated that when employees are engaged in work and believe their contributions make a difference to the success of the company, they feel a stronger connection with a company, resulting in higher productivity, less turnover, higher profits, and overall greater shareholder returns.

“The Brand Integrity platform and consulting services help employees better understand how their everyday activities impact their organization,” explains Patrick Ahern, senior vice president of business development at Brand Integrity. “And, the data generated from the platform gives leaders insight into how employee engagement can drive positive business outcomes and create meaningful, lasting culture change.”

Designed to meet the unique needs of each client, Brand Integrity’s software platform provides business leaders with a comprehensive overview of a company’s performance. It combines predictive data from employee surveys, customer loyalty scores and employee recognition activity to give leaders a comprehensive view of organizational performance. Clients can choose which aspects of the integrated platform they want to use in order to meet their goals.

Based on Brand Integrity’s historical data, improving employee engagement has resulted in companies experiencing:

• Increased sales of 20 percent in 12 months
• Reduced turnover by 45 percent within the first six months of joining a company
• Decreased quality issues by 17 percent
• Improved customer loyalty by 15 percent in one year
• Increases in employee engagement of more than 300 percent

As a Brand Integrity client, The Bonadio Group has first-hand experience with benefits of a positive and powerful culture, and its ability to accelerate and sustain results. The company enjoys low turnover, and the company’s Net Promoter Score, used to gauge the loyalty of a firm’s customer relationships, is three times greater than the reported average for other accounting firms. The Bonadio Group is a nationally ranked, Top 40 CPA firm.

About Brand Integrity: Brand Integrity is an employee engagement technology and consulting company that helps businesses build the right environment for employee engagement, driving measurable and sustainable culture change. While 33 percent of the national workforce is disengaged at work, the average among Brand Integrity’s clients remains at 91 percent. Since 2002, the company has helped hundreds of clients across 25 industries disrupt the way they approach employee and customer engagement to enable them to overcome barriers, reduce workplace stress, and become more profitable.

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