Brand Integrity has announced the launch of a trailblazing new program that rewards organizations for consistently recognizing their employees. The announcement, coinciding with Brand Integrity’s appearance at the 2017 HR Tech Conference in Las Vegas, features a first-of-its-kind ‘Recognize for Good’ program aimed to increase the frequency with which managers recognize employees by contributing ‘earned’ funds to each client’s chosen non-profit organization.
Launching in January 2018, this program works twofold in terms of elevating employee engagement levels. For one, consistency is an integral element of keeping employees engaged. According to the Harvard Business Review, 82% of Americans don’t feel recognized enough for their contributions at work, a statistic that can have a negative impact on both morale and productivity.
“A common question we get from clients is how much recognition leadership should be providing. Experience has shown us the answer lies not in a specific number, but in consistency,” says Gregg Lederman, founder and CEO of Brand Integrity. “Consistent recognition, the kind of behavior that the Recognize for Good program seeks to promote, has much more of an impact on employee engagement than, for instance, excessive recognition over the course of a single month, and then nothing for the rest of the year.” To that end, Brand Integrity recommends its clients commit to writing at least one recognition a month using its signature Employee Engagement platform.
While the initiative encourages consistent recognition, it also gives clients the opportunity to further support their Corporate Social Responsibility (CSR) efforts. Instead of providing clients with a simple discount, Brand Integrity will contribute a percentage of a client’s licensing fee to the non-profit organization of its choice. Research has shown that CSR is becoming increasingly important to employees: the 2016 Cone Communications Employee Engagement Study found that 51% of employees won’t work for a company that doesn’t have strong CSR values, thereby making the link between CSR and recruitment efforts more intertwined than ever.
That number rises to 64% when it comes to millennials. According to the U.S. Department of Labor Statistics, millennials currently make up the largest segment of the workforce, and will account for more than 50% of it by 2020. As a result, it’s become imperative for businesses to engage this age group, especially considering 88% find their job to be more fulfilling when provided with opportunities to make a positive social impact.
One organization excited about the program is St. Ann’s Community. St. Ann’s has more than 1,200 employees, and offers a continuum of care that includes independent retirement living, assisted living, and adult day programs.
“We are delighted to adopt the ‘Recognize for Good’ program,” explains Bob Bourg, senior VP of human resources at St. Ann’s Community. “Our managers know that when they consistently recognize team members, it creates the right environment for us to deliver exceptional service and care to our residents and patients. Now, we have the added benefit of being able to generate funds for our St. Ann’s Foundation at the same time. It’s an incredible win-win program, and truly demonstrates Brand Integrity’s commitment to improving culture through usage of their tools and technology.”
The program itself will be based on a sliding scale of manager activity for each client on the Brand Integrity Employee Engagement platform, with the amount ‘earned’ depending on whether certain monthly averages are met within a 12-month time frame. To get credit for Recognize for Good, a client must have an average of at least 50% of managers writing recognitions each month, with the potential to earn up to 5% of a client’s annual license fee. For more information on the Recognize for Good program, please contact Brand Integrity.