Top 5 Ways to Turn Employee Recognition into Marketing Fuel

The recognitions shared by your employees in the Brand Integrity Platform® are powerful. They reinforce good work, spread best practices, showcase your organization’s values in action, and help employees understand how the work they do makes a difference for their peers, the business, and your customers. These recognition stories are meant to be shared and can be incorporated into your marketing messages to current and prospective customers, future employees, and the community.

Here are five ways to harness the power of these recognitions beyond the walls of your organization:

  1. Set the stage by promoting your values.  Make your values a part of your company message. Include them on your website, in your social media, across the office, and in your new hire orientation.
  2. Include a recognition post on your organization’s LinkedIn page a couple times a month. Doing so is a great way to show the kind of teamwork and atmosphere a potential candidate can expect from working with your organization.
  3. Use social media as a platform for featuring your “wow moments”—those stories about employee actions that have a significant impact on the organization, coworkers, and customers.
  4. Encourage employees to like and share posts about themselves and their team members. What a great way to showcase teamwork!
  5. Educate people on your values by featuring one per month, promoting a related recognition as an example of that value in action.

(As always, be sure to follow your company’s social media and confidentiality policies.)

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