Take Your Values Off the Wall

(This article appeared in McKnight’s Senior Living magazine. Click here to read it.)

Article Summary:  be.group, a senior living and affordable living organization in California that serves nearly 4,000 residents across 34 communities and employs 1,200 team members (and now is part of Cornerstone Affiliates). A few years ago it embarked on driving culture change throughout its organization.

The be.group found that recognizing employees and sharing their successes was one of the most cost-effective and powerful ways to help create an environment in which employees are motivated and committed. To date, its efforts have contributed to an increase in profitability of more than $4 million!



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