Overcome your fear of giving feedback

A recent Gallup article titled, “How Managers Can Excel by Really Coaching Their Employees” states that “a mere 21% of employees strongly agree that their performance is managed in a way that motivates them to do outstanding work.”

That’s really sad!

The why behind this percentage is driven in part by the fact that many managers struggle with giving feedback or holding performance conversations with their employees. That’s because many managers do not have a process to follow, so giving feedback becomes a hazardous undertaking.

At Brand Integrity, we help our clients gain confidence in giving feedback through coaching videos and documentation available online in our Brand Integrity Academy. These tools walk managers through the steps of how to hold necessary conversations and survey results conversations. In addition, we help our clients understand that strategically recognizing employees using the Brand Integrity Platform® is a fantastic way to highlight best practices for many employees at once, which actually amplifies coaching efforts in a positive way.

So, next time you have the opportunity to provide feedback to a team member, remember that constructive coaching is what employees crave.  And, as a manager, you are truly helping them feel motivated to do outstanding work.


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