We're a passionate group of thinkers and doers.

On a mission to improve employee engagement.

We use a potent mix of our unique culture consulting and the Brand Integrity PlatformTM to help you boost employee engagement. Because engaged employees create a more positive customer experience—helping you get and keep more profitable customers.

Every Company Has A Back Story.

Ours began with a bag of popcorn.

Gregg Lederman was late for a movie and joined a long concession line. He didn’t mind that the line was taking too long, but he was astounded that none of the staff ever made eye contact or said, “Be right with you,” or “Sorry for the wait.” Gregg, hungry and frustrated, began looking to assign blame. But was it really the 16-year-old employee’s fault? Or was there a larger issue—one that involves the movie theater not positioning her to succeed?

read the full story

“We as leaders need to live this every day and be the example for all the managers and employees under us, within our teams.”

– Barry Thornton, SVP Operational Excellence, Excellus BlueCross BlueShield

Great Culture Begins With Great Leaders.

And ours are as strong as they come.


Gregg Lederman

Chief Executive Officer

Gregg is the founder of Brand Integrity, as well as a highly acclaimed speaker and best-selling author.

Over the past 15 years, Gregg has worked with tens of thousands of business leaders and managers to implement a sustainable engagement solution—one that goes beyond rewards and “thank you” programs and positions companies to become even better places to work while creating customers for life.

Gregg is the author of the New York Times and USA Today best-selling book, ENGAGED!: Outbehave Your Competition to Create Customers for Life, which outlines the eight principles to increase employee engagement through the common success factor of trusted leadership. This is the basis for Brand Integrity’s unique approach to helping businesses create an even better place to work.

A high-energy, interactive and thoughtful speaker, Gregg leaves audiences motivated and equipped to start their team on a path for more engagement, creating an even better place to work, and winning customers for life. Gregg is proud of Brand Integrity’s success—with over 65% of our clients being noted on “best places to work” lists, either in the company’s region, industry or on the Fortune 100 Best Companies to Work For® annual ranking. He is consistently amazed by his team’s focus and drive to help Brand Integrity disrupt business as usual in the employee engagement industry.

For more information on Gregg and his speaking events, visit gregglederman.com.


Patrick Ahern

Senior Vice President of Business Development

Since joining Brand Integrity in 2003 as the company’s first full-time employee, Patrick has worn multiple hats across sales, marketing and client management. Patrick is currently responsible for all aspects of sales and client management, overseeing sales for Brand Integrity’s key markets, including health care, aging services, retail, financial, manufacturing/distribution and hospitality. He also provides oversight and coaching to our account management team, ensuring clients build and leverage their culture to drive business results and sustained ROI. Under his leadership, Brand Integrity’s sales and client retention have grown year over year.

Patrick is proud of what Brand Integrity has done to disrupt the employee engagement industry and make it better. The strong relationships he builds with our clients enable us to learn, grow and bring more value to helping companies create even better places to work. The strength of Brand Integrity’s client relationships is consistently demonstrated with 97% retention each year.

Patrick has a Bachelor’s in English from Wittenberg University and has completed numerous sales management training programs during his career. He has four children and resides in Rochester, New York. An avid hockey fan, Patrick also enjoys comedic writing and tries his hand at golf on occasion.


Doug Bennett

Senior Vice President of Technology and Operations

Doug is Brand Integrity’s resident technology expert, leading the team in the development and implementation of the Brand Integrity Platform. He works closely with our internal team to continuously enhance our platform and keep it a leading solution for engaging employees.

Doug demonstrates expertise and quick thinking in working with client teams and subject matter experts to set up and configure our employee engagement platform to fit an organization’s desired culture. His dedication to client success helps companies deliver consistent experiences and quantify their results. Doug is proud to be a part of Brand Integrity’s growth and culture of continuous improvement. As our platform functionality increases so too does the expertise of our team.

A graduate of the Simon Business School at the University of Rochester, Doug holds an MBA in Marketing and Finance. He also holds an undergraduate degree in Economics and Computer Science from Haverford College in Pennsylvania. Doug resides in Pittsford, New York. He enjoys running, traveling, cooking (and eating) and spending time with his wife and kids.


Matthew Doyle

Product Owner, Manager of Application Development

Matthew heads up the development team at Brand Integrity and is responsible for the technical delivery of the Brand Integrity Platform—our online employee engagement solution. He provides oversight and coaching to ensure the team operates efficiently and effectively.

A visionary and the architect of the “behind the scenes” operations of our Brand Integrity Platform, Matthew’s knowledge of both the long-term vision and day-to-day workings of the platform make him a strong leader. He is passionate about developing our platform to enable clients to use it as a strategic tool for managing their culture. He is especially proud of Brand Integrity’s ability to take the vision of improving employee engagement and culture and translate it into reality.

Matthew graduated from Rochester Institute of Technology with a Bachelor’s Degree in Information Technology, and resides in Rochester, New York. A Long Island native, Matthew enjoys cheering (and yelling) for the New York Mets and New York Islanders. Matthew also enjoys developing his culinary skills in his gluten-free kitchen and spending time with his wife, Elise.


Alexandra Powell

Director of Client Delivery and Senior Trainer

For over 10 years, Alex has helped coach and train our clients’ managers and internal trainers/facilitators on how to use simple, Essential Habits and the Brand Integrity Platform to increase results, improve engagement and build leadership skills. In the office, she collaborates with the client delivery team to efficiently implement client projects.

Alex has a passion for helping individuals and teams make work easier, reduce stress and increase collaboration while reaching company goals. As an experienced trainer, she demonstrates flexibility to address the group’s top priorities and concerns while using energy and humor to keep them focused and productive. Alex is always excited to work with client trainers and facilitators, enabling them to feel confident and prepared to sustain their desired culture from within. She is skilled at providing managers with proven best practices that work for varied leadership styles, helping them create the environment for a more engaged workforce. Last, but not least, Alex is proud of how these same techniques work to support the smart, dedicated team at Brand Integrity.

While not at work, Alex loves to fight a losing battle with her gardens, discover new restaurants with her husband and learn from and play with her kids.


Erin DiVincenzo

Vice President of Marketing

Erin brings more than 20 years of experience in marketing, branding and advertising to the Brand Integrity bench. As a former business owner, she understands how an engaged workforce is truly the engine that drives success. At Brand Integrity, Erin is responsible for all activities related to building and carrying out our market strategy in order to help the organization achieve its marketing goals.

Erin is focused on business and market development, strategic direction for communicating about the organization to the marketplace, and coordinating with sales and sales support teams. Her experience and skills ensure our messaging is positioned in the right places and to the right people, helping our team disrupt business as usual in the employee engagement arena.

Erin loves the energetic and collaborative nature of the Brand Integrity culture. She knows that amazing things can happen when everyone is working toward the same goal: helping companies build better places to work.

Aside from helping three kids navigate through life, Erin spends time and energy as a CrossFit coach and cheering on her “wicked good” Boston sports teams.

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