Our Leadership
Brand Integrity was founded in 2002 with the simple purpose to improve people’s lives through stronger organizational work cultures.
Today this fast-growing, brand strategy practice—led by founder Gregg Lederman and partners, Patrick Ahern and Miranda Wilcox—is providing businesses with the tools they need to positively enhance work cultures, realize greater employee success and increase company profitability.
Gregg Lederman, Founder and Partner
Gregg Lederman is an unforgettable expert who provides the path to creating high-performance work cultures and sustainable results.
As the founder of Brand Integrity, Gregg works with many of today’s leading companies to define and execute performance based strategies that drive culture transformation.
Gregg’s valuable insights are documented in his published book, Achieve Brand Integrity, which offers practical and inspirational advice for everyone who has a stake in orchestrating strategy development and change in their company. He also shares his knowledge as a regular business columnist for Gannett Newspapers (Democrat & Chronicle), and as an adjunct faculty member for MBA students at the University of Rochester’s William E. Simon Graduate School of Business Administration.
He delivers keynote and interactive presentations at association, corporate and university conferences, where he is consistently rating among the very best speakers by the audiences he addresses. Most recently, his engagements included the CEO Conference for the National Association of Federal Credit Unions (NAFCU), the Leading Partners Retreat for CPA America, and the annual American Management Association (AMA) conference.
Patrick Ahern, Partner and Chief Experience Officer
Patrick Ahern has extensive experience the strategy development arena—brand, marketing, new business and employee performance—and is adept at helping clients execute on their initiatives to drive employee engagement and productivity, as well as customer loyalty and acquisition.
His previous work experience includes several years at Xerox Corporation, where he was responsible for the strategy and business development of emerging technology coming out of R&D. Prior to Xerox, Patrick was Director of Marketing at the Performance Group, a family-owned company.
As a partner of Brand Integrity, Patrick works with clients to help them understand their customers’ needs, develop behavior-based strategies, and implement programs that recognize and hold employees accountable for delivering on the organization’s goals. This focus has helped Erickson Retirement Communities, PAETEC Communications, American Red Cross, Aventis Pharmaceuticals, Hallmark Cards, Harris Interactive, Retirement Living TV and Excellus, just to name a few.
Patrick delivers educational workshops in a variety of settings, sharing his passion and expertise for the Achieving Brand Integrity™ philosophy through real-life stories and practical examples that motivate executives to achieve results beyond their expectations.
He is the Vice President of the Board of the Pirate Toy Fund and founder of the Crazy Pig Road Rally, which generates thousands of dollars for charitable causes.
Miranda Wilcox, Partner and Brand Strategist
Miranda Wilcox is a brand strategist who puts her more than 15 years of experience to work every day helping clients from diverse industries treat employees as valued customers.
In her capacity as business partner at Brand Integrity, Miranda facilitates leaders in the process of creating and implementing brand strategies, as well as defining new ways for building desired beliefs, behaviors and experiences into employee job categories to promote results.
Her passion to make business better—for companies, their employees and customers—has made an indelible impact on a diverse set of clients, from AT&T, Red Cross and Lifetime Care to Erickson Communities and Retirement Living TV.
Miranda delivers interactive presentations in corporate and educational settings, sharing her experiences and knowledge of the Achieving Brand Integrity™ Discovery, Strategy Development and Employee Buy-in processes, and the multiple ways companies can recognize and appreciate their employees for consistently bringing their brand to life.