Our Impact On Companies

Brand Integrity’s efficient, profit-focused brand-building process and programs have been applied across more than 20 industries and within hundreds of companies ranging in size from $6 million to $20 billion. The incredible journey we’ve started with business leaders and their teams is helping them not only to build more powerful brands, but to drive cultural transformation throughout their organizations—change that has dramatically increased their employee morale and productivity. Here is just a glimpse at our impact on companies around the nation.

“Not only have we found a new way of valuing the consumer in our effort to meet their needs, we have also developed a solid strategic framework which we can leverage across all of our "Passion Group" collections to maximize revenue and profitability. The key word here is profitably. Any number of strategies can generate a sales lift—but can it do so profitably? Thanks to the Achieving Brand Integrity Program, we believe ours will.”

“Greater definition via our Brand Lens helps everyone know when they are doing the right things. Our  Wegmans Way Lens enables us to keep people motivated, energized, and focused.”

“When I was first introduced to the concept of a Brand Strategy, I thought it was marketing fluff that PAETEC could do without. Then we began bringing our customers together with our management team, and we all realized that the company's success is 100% driven by our loyalty to the brand—how we make decisions every day at every level of the company to reinforce the brand or to trash it. To paraphrase Forrest Gump, we discovered that the 'brand is what the brand does.' The impact on PAETEC is already making an enormous difference in the way we run the company. Without question, our work with Brand Integrity has been the most important work that Senior Management and Marketing have done to build a culture for success."           

Jack Baron
CMO
PAETEC Communications

“Brand Integrity set realistic expectations and delivered on each one of them. We are more than pleased with the outcome of the work that resulted from the Achieving Brand Integrity program.”

“My staff is more energized than I have ever seen them, and they are highly motivated to be involved with implementing our brand strategy.”

“The results of our work with Brand Integrity has measurably enhanced our business, helping us to attract and retain more clients.”

“The ABI Performance Success process has enabled us to translate our whole strategy into individual behaviors for each person in the firm. In the past, we were taking generic accounting firm behaviors and trying to modify them. By working with Brand Integrity and getting others involved, our behaviors are what we want them to be. We own them and everyone in our firm has bought in to doing them. It has been a great motivator for getting our team in alignment with what the firm wants to accomplish.”

Don Cowan
Managing Director
Cowan, Gunteski & Co., P.A.

“The Achieving Brand Integrity program will enable employees throughout our organization to better understand that they are the Genesee Regional Bank brand. This will enable them to deliver the experiences that will drive profitable success for our company while also exceeding our clients' expectations.”

Phil Pecora
President
Genesee Regional Bank

“The results of the Achieving Brand Integrity program have inspired and motivated our people. Our team is more engaged and 'in tune' with our brand than we have ever been. The program has helped our leaders understand and appreciate what the FRA Brand is, how we are different, and how a strong focus will help us grow the business in the years ahead. At the project level our people have enhanced their own awareness about what is most important in order to be successful in our business. As a company we are communicating more and there is a much more positive 'buzz' around the office.”

“The Achieving Brand Integrity approach provided a non-threatening atmosphere where our employees could openly explore and share ideas that are now helping to grow our company. Our employees are more motivated than ever to drive the success of our strategy.  I am confident that each of them is truly looking after Location Builders' best interest.”

“The Achieving Brand Integrity process enabled our firm to unite 13 partners around an actionable brand strategy. Our partners and staff created a Brand Lens that has already positively influenced the marketing culture of our firm. Our partners are more eager than ever to get out into the marketplace and tell our story.”

“The Institute of Notre Dame was fortunate to have the chance to participate in the Achieving Brand Integrity process. The process was exciting and life-giving. We now recognize more than ever that Achieving Brand Integrity for the Institute of Notre Dame is not about putting up a billboard and expecting everyone to know who we are. It is about doing our brand instead of telling people about it. We enjoyed working with the Brand Integrity team and are very enthused over the possibilities that the process has generated for our school. We as a team feel that we accomplished something incredibly valuable for the school. Because of the work we have done with Brand Integrity we are putting the school in a marvelous position to grow and achieve its goals in the coming years.”

“I really liked the involvement of so many people from our organization in the process. In a short time we were able to not only discover who we are as a company and how to do it through our behaviors and experiences, but also who we are not and what we should stop doing. The Achieving Brand Integrity process is a phenomenal process for bringing out and understanding who you are as an organization and how to demonstrate it to clients, employees and other key stakeholders.”

Bob Mincemoyer
Director of Compliance and Client Relations
Midlakes Management

“The Achieving Brand Integrity process is awesome. The value of the workshops was two-fold.  First, by providing a forum for sharing and building on ideas, our employees became better educated and aligned in regards to what makes Integron unique in our industry. Second, the Achieving Brand Integrity process provided unbelievable clarity and focus, which has enabled us to market our company more effectively by enhancing our ability to tell our story to prospects and current customers.”

“The Wegmans Lens defines and clarifies the Wegmans differentiation in a way that can unify the entire organization. The process of building the Lens helped align our team and positioned us to bring the strategy to life.”

“In a few short months our team was able to uncover a laser-focused understanding of 'who Total Identity Group is' in a way that I have been searching for over the last 10 years.”

“We have successfully defined our brand and are getting everyone on board with how to deliver it at each customer touchpoint. This will ensure more profitable growth as we continue to enjoy positive word-of-mouth buzz from existing customers.”

“Brand Integrity has delivered everything that we could have hoped for. By going through the Achieving Brand Integrity process we have involved key people from all different disciplines within our organization and have created alignment across the board about the Midlakes Management Brand. The Achieving Brand Integrity process was a fun and rewarding experience. This process was completely focused on improving the bottom-line of our company.”

“The work that we have done through the Achieving Brand Integrity program has made my job easier because I have been able to use the Red Cross Brand Lens concepts and our Strategic Plan as the framework for setting individual and departmental performance goals and outcomes. The Achieving Brand Integrity program has simplified my work. It is amazing how often I use the Brand Lens in my work, from writing grants to planning speeches, communicating performance expectations with key stakeholders, and as a major factor in everyday decision-making.”

“Brand Integrity’s Discovery process provided incredible insights about our target audience. These insights enabled us to dramatically enhance the experience delivered to them, leading to increased participation, sales, and referrals.”