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Message from Gregg Lederman
From the moment we started Brand Integrity seven years ago, our team has remained focused on a
shared purpose: to improve people's lives by providing the tools leaders need
to positively enhance their work culture, realize greater employee success and
increase the profitability of their company.
Our ability to combine award-winning resources, proven methodologies
and top talent is providing us with a strong foundation for achieving this
goal. However, we realize that every business has its own distinct challenges
when it comes to executing its brand and building higher performing work
cultures. To help your company address these obstacles and find new ways
to improve loyalty, sales and profits, we're launching the Brand Integrity
e-Zine. This educational tool will share the latest tips from our team on ways
to enhance operational success; it will highlight how leaders are implementing
best practices to realize measurable results; and it will showcase the possibilities
for driving more competitive advantages for your organization.
In providing this quarterly communication, we hope to provide another highly visible example of how we're working to "achieve brand integrity" by aligning who we say we are with what we actually do. More important, we hope to strengthen the
partnership we have with you in helping your company
stay focused on its core values, behaviors and experiences, and its course for
continued success. If you have suggestions on stories you'd like to see, or additional
ideas on how Brand Integrity can satisfy leadership needs, we'd love to hear
from you. Simply give us a call at 585-442-5404 or send us an e-mail at info@brandintegrity.com
We hope you're finding your own journey in Achieving Brand Integrity both
exciting and memorable.
Regards,
Gregg
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Client Corner
| |  Not Settling for Success: Cowan, Gunteski & Co.
by Alex Powell, Recognition Program Leader
As one of the
fastest growing accounting firms in New
Jersey, and named one of the "Best Places to Work" in
2008 by NJBiz, Cowan, Gunteski &
Co. (CG) is a very successful firm. While growth and achievement were always a
part of the company's focus, in 2006 Managing Partner Don Cowan was beginning
to get concerned about the impact continued growth could have on the company's
future.
"Part of what made
us successful was our culture, and I knew if we grew too quickly, this culture
might be lost," explains Cowan. "We
needed to find a way to make our growth sustainable." Click here to keep reading.
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Quarterly Journal Column
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| Nurture Top Performers, "Outbehave" Your Rivals
by Gregg Lederman, Managing Partner
Rochester Business Journal, Jan. 25, 2008
Click here for the full article.
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Brand Integrity Recommends
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May Book Recommendations
by Patrick Ahern, Partner and Chief Experience Officer
It Isn't Just Business, It's Personal: How PAETEC Thrived When All the Big Telecoms Couldn't
Why
this book has value: There are lots of business books out there that
describe a company's rise up through an industry. However, very few of the
books focus on the "people" (employees) behind the company as being the
fundamental difference in why the company was able to move ahead of the
competition and grab market share. This book details in narrative form how PAETEC,
led by CEO Arunas Chesonis, was able to define its culture using four
fundamental principles that represent everything the company believes in and
stands for. This book is a refreshing read that not only will validate, but
increase your admiration for a CEO who understands what it means to create a
great place to work by putting people first.
Fierce Conversations: Achieving Success at Work & In Life, One Conversation at a Time
Why
this book has value: Let's just say I wish I had read this book 20
years ago and read it at least once every year after that. The idea that we
succeed or fail in our lives one conversation at a time is a concept that we
all should take to heart. Susan Scott masterfully empowers the reader to
understand the importance and impact that "conversation" has on our life, as
well as helps us gain the insight and skills to make every conversation we have
count. This is not just a business book, it's a book about life. I would run,
not walk to get your hands on this gem.
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Fast Facts
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Organizational Challenges to Engaging Employees, Driving Profits, and Having Happy Customers
Based on working with thousands of business
leaders every year, we have found the following challenges to be plaguing businesses,
regardless of size or industry. These challenges impede an organization's
ability to execute on its strategies successfully and, subsequently, realize
desired business results.
If you're working to solve these issues in your
company, give us a call. Our expertise
and resources, including free downloadable tools, can help you get started.
- Leadership
is not aligned under one unifying vision.
- Leadership
is not communicating mission, values, and goals to employees.
- Businesses
aren't in touch with customers and their needs.
- Employees
don't understand how to most impact the company's success.
- Employees
are focused on their department (silo) rather than on the company as a whole.
- Employees
at all levels of the organization are not held accountable to delivering upon
the company mission, values and goals.
- Performance
systems are non-existent or are inconsistently delivered throughout the
company.
- Employee
recognition isn't in place to reinforce the desired behaviors.
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| News and Events
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New Partnerships
We'd like to welcome our new clients to the Brand Integrity Team. We're excited to be included in these organizations' brand development and implementation efforts.
- Harris Interactive, Inc.
- LDA Life and Learning Services
- Dopkins & Company, LLP
- American Red Cross Blood Services Northeastern Pennsylvania Region
- Higher One, Inc.
- Heirloom Designs
Latest News and Interviews
Achieve Brand Integrity Wins 2008 Axiom Gold Medal for Best Business Book
Inc. magazine, Independent Publishers, and Jenkins Group honor the best resource in HR and Employee Training.
To read press release, click here.
Sharing Brand Insights on The American Perspective Radio Show
Award-winning journalist and radio host Judyth Piazza chats with Gregg Lederman on The American Perspective (AP), a radio show focused on helping people succeed in life. Each week, AP features celebrity guests from around the nation such as Zig Ziglar, Yolanda King, Billy D. Williams, Tony Little, Mark Victor Hansen, Dave Ramsey, and many more. The AP can also be heard on WTTB 1490AM.
To listen to Gregg's Interview, click here.
The Making of an Axiom Award Winner
How do you write and publish an award-winning book? Does it take a wealth of knowledge and years of experience? Not necessarily...
To read the article by Jim Barnes (Independent Publishers Online, March 28, 2008) on how Gregg and the Brand Integrity team brought their award-winning book to market in only a matter of months, click here.
Upcoming Events
Members of Brand Integrity are on the road each month to share proven methods and tools for helping leaders grow their organizations profitably and build high-performing work cultures. If you're in the area or are planning on attending any of these events in the Spring or Summer, we'd love to see you. For a complete listing of the latest events, click here.
Association for Accounting Marketers Summit 2008
June 4, 2008
San Diego, California
Society of Animal Welfare Administrators Management Conference
June 20, 2008
Kansas City, Missouri
Society of Human Resource Management (SHRM), Genesee Valley Chapter
July 18, 2008
Rochester, New York
Vistage International
Leadership Curriculum
Multiple dates
Buffalo, New York
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Brand Integrity Tools
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Continuous Improvement is part of our Brand Integrity experience. To demonstrate this brand concept, we're constantly improving our ABI process and the ways that we implement with our clients to dramatically enhance the value we provide.
- Learning on the Go
Gregg Lederman Speaks the Truths (Audio Book Overview and Chapter Highlights)
Over the last several months, we've completed audio summaries for the Achieve Brand Integrity book, as well as each chapter, to give leaders options for learning "on the go." These audio files can be downloaded and listened to on your desktop or MP3 player. Those who want to listen to these summaries in the car, conference room, or home entertainment system can request a copy on CD by clicking here. To access, listen to, or download these audio summaries, click here. - Assessing Your Culture
Abbreviated Employee Survey Gives Leaders A Glimpse at Current Work Culture
Companies that are evaluating organizational branding initiatives should begin by gauging employee perceptions on the organization's current work culture. This information will provide the data necessary to identify distinct challenges and assess the impacts that organizational branding can have on the business. To find out more about this free cultural assessment, click here. Brand Integrity is truly passionate about helping companies succeed. Because of this, we're happy to share our insight. If you would like to circulate or reprint our copyrighted materials, please click here to request approval and obtain content. |
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