Behavior-based Branding
Brand Integrity: the point at which your organization achieves its desired brand image while reaching business goals—when employees, customers, partners, and the market understand, believe, and experience that you are who and what you say you are.
Brand Integrity is a philosophy and a management strategy. As management strategy, Brand Integrity is easily communicated, engages employees, and demands accountability from all employees. It’s a management strategy that defines the who, what, and how today's most productive and profitable companies achieve results.
Our Achieving Brand Integrity® (ABI) process covers the entire organizational brand development cycle, from conducting assessments that uncover current perceptions and desired outcomes and developing behavior-based strategies and metrics for determining success, to defining the employee behaviors needed to earn buy-in and establish accountability and implementing strategic recognition that’s critical for sustaining successful implementation.
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Implementation Solutions
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Achieving Brand Integrity® Assessment
When your organization is able to accomplish its business objectives and become known for who and what it says it is, you are Achieving Brand Integrity. More than a destination, it is a journey to become a great place to work, yield superior customer experiences, and drive profitable success. Evaluating how consistently your organization behaves within each of the Five Dimensions of Brand Integrity® (Culture & Team; Operational Strength; Lead by Example; Products, Knowledge & Expertise; and Customer Service) is the first step in uncovering how close you are to outbehaving your competition and Achieving Brand Integrity. Learn more by taking a complimentary assessment.
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ABI Strategy Development
A combination of facilitated workshops, interviews, and online tools to assist organizations in defining who they are, why it matters to employees and leaders, and what they want the business to accomplish. This exploration aligns the strategy and customer needs with employee behaviors that are critical for delivering results and prepares businesses for actually “doing” what they promise.
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ABI Performance Success™
For employees to consistently deliver desired brand experiences, leaders must define and communicate expectations and hold employees (and themselves) accountable. Our solution helps organizations by providing an effective framework for incorporating the brand into critical human resource systems such as hiring, onboarding, and performance evaluations. The result is an HR function that truly manages talent and performance and is no longer viewed as simply a cost-reducing function, and an organization that is poised for maintaining high employee engagement, customer loyalty, and profitability.
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Potential Point™ Employee Engagement
A combination of Web-based software and services that transforms employee recognition into a pervasive leadership tool. This solution addresses the widespread business challenge of executing the company strategy effectively by aligning company goals with employee behaviors, and engaging individuals to share, recognize and repeat the best practices that deliver meaningful results.
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Customer Experience Design
Every customer goes through a series of typical touchpoints with an organization. The best method for ensuring more valuable and profitable customer relationships is to thoughtfully design the way customers interact with an organization’s people, products, and/or services. In a series of facilitated workshops, leaders design behavior-based experiences, learn to train employees on how to do it, and ensure accountability for consistent delivery.
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