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News You Can't Miss

Don't announce company culture; teach employees to live it every day>>

UnitedHealth Group Implements Potential Point™ to Measure On Brand Behavior >>

Hiring? Match the candidate to your company's brand >>

Manage Behaviors, Manage Your Brand>>

To prevent merger meltdown, avoid five 'people system' mistakes >>

Gregg Lederman's Blog

An online community for business leaders to facilitate information sharing and discussion on behavior-based branding, culture transformation, and critical employee performance topics.

What Clients Are Saying

"Everybody is more focused today. They know and understand what the company expects from them. When we defined our Brand Dimensions, it was a big help in getting people to know exactly what they need to do and what is expected of them."

Firm Administrator, Professional Services Firm

Brand Integrity in the News

2010

Don’t announce company culture; teach employees to live it every day Rochester Business Journal, June 18, 2010
UnitedHealth Group Implements Potential Point™ to Measure On Brand Behavior June 15th, 2010
Hiring? Match the candidate to your company's brand Rochester Business Journal, March 26th, 2010
Manage Behaviors, Manage Your Brand MarketTrends Newsletter, January/February 2010

2009

To prevent merger meltdown, avoid five 'people system' mistakes Rochester Business Journal, December 25th, 2009
Engaging Employees to Be One Firm Talent Manaement Magazine, September, 2009
Employee engagement creates the 'wow' experience Consulting Magazine, Rochester Business Journal, August 21st, 2009
One on One With Brand Integrity’s Gregg Lederman Consulting Magazine, July 6th, 2009
Things to do to thrive in a recession while others complain Rochester Business Journal, June 12th, 2009
Brand Integrity in the Just In CO2 June 2009 Newsletter Just In CO2, June 2009 Newsletter
Employee Engagement: Enough! BusinessWeek, May 28, 2009
Is Employee Engagement Receding as Quickly the Economy? Employaid, April 8, 2009
How Marketing and Advertising can Kill Your Brand The 60 Second Marketer, April 6, 2009
Brand Integrity Launches Solution for Solving Employee Engagement Issues Talent Magazine, March 16, 2009
Case Study: Brand Engagement Across the Board at Cowan, Gunteski & Co.Incentive Magazine, March 13, 2009
48 percent of Employees Have Checked-out Before They Check-in Total Picture Radio, March 6, 2009
Tech Talk: TV Network Rewards Staff Online IncTechnology.com, March 1, 2009
This bank "captures" employee engagement ABA Banking Journal, February 24, 2009
Are your leaders the Dallas Cowboys or the Miami Dolphins? Rochester Business Journal, February 20, 2009
Brand Integrity Launches Solution For Solving Widespread Employee Engagement Issues Brand Integrity, February 17, 2009
New software tackles employee engagement issue Cheezhead.com, February 18, 2009

2008

Keys to keeping customers in good times and bad Rochester Business Journal, December 26, 2008
Brand Integrity Launches Partner Program to Help More Companies Improve Employee Engagement and Business Results Brand Integrity, November 3, 2008
Achieve Brand Integrity Named As Finalist in National Best Books 2008 Competition Brand Integrity, October 30, 2008
Put experience into customer service to improve loyalty Rochester Business Journal, October 17, 2008
Brand Integrity Launches Webinar Series on Building a Higher Performing Work Culture Brand Integrity, August 7, 2008
Achieve Brand Integrity Wins 2008 IPPY Award For Best Business Book Brand Integrity, July 8, 2008
Drive Profitability, Forge Trusted Ties with Employees Rochester Business Journal, June 13, 2008
The Making of an Axiom Award Winner Independent Publishers Online, March 28, 2008
Nuture Top Performers, ‘Outbehave’ Your Rivals Rochester Business Journal, Jan. 25, 2008

2007

Consistency In Business Is Key To Success Democrat & Chronicle, Dec. 2, 2007
First step to reconcile perceived and real brand images is to admit being wrong Democrat & Chronicle, August 12, 2007
Show meaningful appreciation for workers who ‘do it right’ Democrat & Chronicle, July 8, 2007
Employee behavior can help or hurt the company brand Democrat & Chronicle and RocMen online, July 1, 2007
Achieve Brand Integrity Wins Gold Medal Axiom Award For Best Business Book Brand Integrity, April 9, 2007

2006

Brand Integrity as a management strategy Caring Magazine, Sept. 2006

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Where We're Speaking

Sep. 8. 2010
Pittsburgh,Pennsylvania

Sep. 9. 2010
Rochester, New York

Sep. 22. 2010
Pittsford, New York

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