Achieve Brand Integrity Summary
Do employees in your company consistently think, speak, and BEHAVE in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights based on many years working with executives of leading organizations who’ve built profitable work cultures where employees are truly focused on living (doing) the company brand.
Regardless of how creative and direct your company’s marketing is, it won’t be successful unless employees can (and will) deliver upon the brand promises made.
Brand Integrity is the point where your company achieves its desired brand image; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.
Truths About Profitable Branding
In this groundbreaking book, Gregg Lederman shares 10 Truths that, when embraced and acted on, will lead to a more engaged, motivated workforce and more profitable growth for your company.
| Truth 1: |
A Brand Strategy Is the Ultimate Business Strategy and Often the Least Understood |
| Truth 2: |
True Branding Is About Being Different, Not Saying Different Things |
| Truth 3: |
If You Think You Know Your Brand Image, You’re Probably Wrong |
| Truth 4: |
Only Wimps and Egomaniacs Are Afraid to Investigate Their Company’s Reality |
| Truth 5: |
Marketing and Advertising Can Kill Your Brand |
| Truth 6: |
Behaviors and Experiences Make the Invisible Visible |
| Truth 7: |
Employees Are NOT Your Greatest Asset |
| Truth 8: |
Gaining Buy-in Is the Only Way to Execute a Brand Strategy |
| Truth 9: |
Most Companies Suck at Capturing Successes and Recognizing People |
| Truth 10: |
Only Leadership Has the Power to Ensure Brand Success |
This book is a logical, practical, and inspirational resource for everyone who has a stake in orchestrating strategy development and culture change in their company.
To download a PDF of the Executive Book Summary for Achieve Brand Integrity, click here.