About Brand Integrity®
Achieve Brand Integrity Book
Book Chapters & Downloads
  1. A Brand Strategy Is the Ultimate Business Strategy and Often the Least Understood
  2. True Branding Is About Being Different, Not Saying Different Things
  3. If You Think You Know Your Brand Image You Are Probably Wrong
  4. Only Wimps and Egomaniacs Are Afraid to Investigate Their Company's Reality
  5. Marketing and Advertising Can Kill Your Brand
  6. Behaviors and Experiences Make the Invisible Visible
  7. Employees are NOT Your Greatest Asset
  8. Gaining Buy-in Is the Only Way to Execute a Brand Strategy
  9. Most Companies Suck at Capturing Sucesses and Recognizing People
  10. Only Leadership Has the Power to Ensure Brand Success
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truth 4 Only Wimps and Egomaniacs Are Afraid to Investigate Their Company's Reality

It is important to uncover leadership’s view on how well your company is doing with respect to business growth. This Truth provides a framework for exploring seven areas to determine the "reality" of how things are going. The seven areas are:

  1. Achieving Desired Business Results: how well is your company doing?
  2. Driving Desired Culture: are the right behaviors and experiences in place to inspire and motivate your employees?
  3. Knowing Your Target Customers: does your company have the right knowledge about customers in order to influence their purchase decisions?
  4. Understanding Experiences: what is the employee experience like working for your company? How about the customer experience?
  5. Recognizing Your Company's Brand Positioning: how well do you understand your positioning in the market?
  6. Implementing Important Initiatives: how well do you develop actionable plans and assign appropriate ownership and timing for getting stuff done?
  7. Marketing Effectively To Customers: are you marketing strategically and responsibly?

Everyone has their own view of reality with respect to how well the company is performing and failing to uncover the perspectives of leaders is a big mistake. Too often, the executive leadership assumes they know what their fellow leaders think about how things are going. Or they are too afraid to ask. Not finding out is way more painful in the long run as realities trickle down throughout the company and influence the hearts and minds of employees who are responsible for enhancing the work culture and delighting customers.

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Brand Integrity is committed to continuous improvement. In fact, it is one of our Brand Lens concepts! As a result of constantly striving to make our processes the best they can be, the downloadable tools will be modified and updated over time. As a Registered User on www.brandintegrity.com, you will be notified via email about new versions of downloads as they become available. In order to keep the guides to a manageable length, certain definitions and descriptions are referenced without extensive detail; however we have referenced where to locate a more thorough description in the Achieve Brand Integrity book. Keep a look out for email updates and visit the site regularly to make sure you and your company have the most up-to-date tools and guides to help on the path to Achieving Brand Integrity!
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