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• Fall 2008
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• Spring 2008

Brand Integrity in the News

2009

• To prevent merger meltdown, avoid five 'people system' mistakes Rochester Business Journal, December 25th, 2009
• Engaging Employees to Be One Firm Talent Manaement Magazine, September, 2009
• Employee engagement creates the 'wow' experience Consulting Magazine, Rochester Business Journal, August 21st, 2009
• One on One With Brand Integrity’s Gregg Lederman Consulting Magazine, July 6th, 2009
• Things to do to thrive in a recession while others complain Rochester Business Journal, June 12th, 2009
• Brand Integrity in the Just In CO2 June 2009 Newsletter Just In CO2, June 2009 Newsletter
• Employee Engagement: Enough! BusinessWeek, May 28, 2009
• Is Employee Engagement Receding as Quickly the Economy? Employaid, April 8, 2009
• How Marketing and Advertising can Kill Your Brand The 60 Second Marketer, April 6, 2009
• Brand Integrity Launches Solution for Solving Employee Engagement Issues Talent Magazine, March 16, 2009
• Case Study: Brand Engagement Across the Board at Cowan, Gunteski & Co.Incentive Magazine, March 13, 2009
• 48 percent of Employees Have Checked-out Before They Check-in Total Picture Radio, March 6, 2009
• Tech Talk: TV Network Rewards Staff Online IncTechnology.com, March 1, 2009
• This bank "captures" employee engagement ABA Banking Journal, February 24, 2009
• Are your leaders the Dallas Cowboys or the Miami Dolphins? Rochester Business Journal, February 20, 2009
• Brand Integrity Launches Solution For Solving Widespread Employee Engagement Issues Brand Integrity, February 17, 2009
• New software tackles employee engagement issue Cheezhead.com, February 18, 2009

2008

• Keys to keeping customers in good times and bad Rochester Business Journal, December 26, 2008
• Brand Integrity Launches Partner Program to Help More Companies Improve Employee Engagement and Business Results Brand Integrity, November 3, 2008
• Achieve Brand Integrity Named As Finalist in National Best Books 2008 Competition Brand Integrity, October 30, 2008
• Put experience into customer service to improve loyalty Rochester Business Journal, October 17, 2008
• Brand Integrity Launches Webinar Series on Building a Higher Performing Work Culture Brand Integrity, August 7, 2008
• Achieve Brand Integrity Wins 2008 IPPY Award For Best Business Book  Brand Integrity, July 8, 2008
• Drive Profitability, Forge Trusted Ties with Employees Rochester Business Journal, June 13, 2008
• The Making of an Axiom Award Winner Independent Publishers Online, March 28, 2008
• Nuture Top Performers, ‘Outbehave’ Your Rivals Rochester Business Journal, Jan. 25, 2008

2007

• Consistency In Business Is Key To Success Democrat & Chronicle, Dec. 2, 2007
• Give us a little consistency please! Democrat & Chronicle RocMen online, Oct. 1, 2007
• First step to reconcile perceived and real brand images is to admit being wrong Democrat & Chronicle, August 12, 2007
• Show meaningful appreciation for workers who ‘do it right’ Democrat & Chronicle, July 8, 2007
• Employee behavior can help or hurt the company brand Democrat & Chronicle and RocMen online, July 1, 2007
• Achieve Brand Integrity Wins Gold Medal Axiom Award For Best Business Book  Brand Integrity, April 9, 2007

2006

• Brand Integrity as a management strategy Caring Magazine, Sept. 2006

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Speaking Programs

• Engage Employees to Outbehave the Competition Turn Employees Into Brand Ambassadors who strengthen work culture and delight customers
• Design the Perfect Customer Experience Developing non-negotiable behaviors and experiences that drive profitable customer relationships.
• Replicate Your Best Employees Using strategic, performance based recognition to drive productivity, loyalty and sales

Webinar Series

Brand Integrity offers a Webinar Series to share insights we've learned through our experience helping leaders build more profitable work cultures.

To join our mailing list, please click here.

• December 2008: Using Employee Recognition as a Strategic Tool to Educate, Motivate, and Engage
• August 2008: Is Marketing and Internal Communications Killing Your Brand?
  • Part 1
  • Part 2
  • Part 3
  • Part 4
  • Part 5

Interviews

In the Here and Now Cable TV Show Host Michael Lill chats with Gregg Lederman, Founder and Managing Partner, Brand Integrity Inc., on In the Here and Now, a community cable show that features agents of change in the Upstate New York region. To view video clips of Gregg’s discussion on how the methodology and tools documented in the award-winning book, Achieve Brand Integrity, can be used by business leaders and individuals to strengthen corporate and personal brands, click on the topic of interest below.

• Branding is Not About Marketing
• Consistency is King in Business
• The Brand Integrity Difference
• The Disney Experience

Brand Integrity Helps Companies:

Workshops:

Guides

The Brand Integrity Book

Download!

You don’t have the Brand Integrity book yet? Get a taste by reading the Executive Summary.

Register and Login to gain access to a plethora of valuable and useful tools from the Achieve Brand Integrity book you can download and use with your team on your path to Achieve Brand Integrity!

"That's Living the Brand!" Sound Files

THATS Living the Brand!

THATS... Living the Brand!

THATS Living the BRAND!

THATS Living the BRAND! (version 2)

Thats Living the Brand! (British accent)

Thats Living the Brand! (British accent version 2)

Thats Living the Brand! (Australian accent)

Thats Living the Brand! (Mellow)

Brand Integrity Cartoons

You Owe Us	Blah Blah Blah	Branding
Diner	Gap	Marketing Budget
Swoosh	Unpaid Marketing	Branding
Best Prove It	Candid Opinions	Koolaid
Lamborghini	Walking Brand	CEOs Yelling
Bonus for Overtime	Closing the Gap	Two Workers