An online community for business leaders to facilitate information sharing and discussion on behavior-based branding, culture transformation, and critical employee performance topics.
Brand Integrity collaborates with many of the world’s leading companies to implement behavior-based performance programs that drive employee engagement and productivity and lead to profitable growth. Our expertise spans more than 20 different industries.
Below are some examples of our client’s success, click on any of the titles to read more.
A lack of brand alignment among divisions and a reactive marketing department was limiting company and in-store growth. Advertising was proving to be ineffective in raising product sales in saturated markets and overall sales and loyalty in new markets.
To grow from 21,000 customers to 100,000 customers and 12,000 employees to 45,570 employees by 2016, the company needed to maintain service quality and brand power across its seven different brand ventures.
To meet goals for growth and continued market leadership, the company needed to create a comprehensive brand that emphasized more than its products and services, improved brand alignment across the global organization, and enhanced collaboration among divisions to leverage innovation, differentiation, and service consistency and value.
To meet goals for doubling in size and continued growth through service differentiation, leadership needed to unite the whole organization under one culture, align its strategies with the “non-generic” employee behaviors that would yield better results, and drive accountability to ensure success.
While the company mission was well-stated, the company’s more than 200 employees and contractors needed a better understanding of their roles in the mission and how to implement strategic objectives such as increasing consumer loyalty, decreasing operating costs, and maximizing distribution to bring the company’s products to more consumers
As a provider of planning, design, and construction management services throughout the Eastern United States, the company wanted to more effectively leverage talent within its locations and practices and improve efficiencies to meet aggressive goals for growth and profitability.
Company needed to improve its process for educating and recognizing employees who contribute to enhancing customer satisfaction in order to move from its current customer satisfaction rating of 50% to a goal of 90% satisfaction.
To learn more about the bottom- and top-line results our clients experience, please contact us.